In Las Vegas with friends, Cherie and her crew checked out Playboy Fridays at TAO Beach where saw a few girls wearing bunny ears and was determined to get a pair for herself. Learning that the ears were being given to contestants of the 2017 Playboy Discovered and Be Discovered Model Search contest, Cherie entered just to get a pair of the iconic ears. She really didn't expect it, but she won - and she didn't expect to blow up on Instagram either, but she did.